Privacy Policy

Bruce Approved – Privacy Policy

Last Updated: November 2025

Thank you for choosing Bruce Approved (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, submit customization details (including pet photos), or contact us through email.

By using our website, you agree to the terms of this Privacy Policy.


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1. Information We Collect

We may collect the following types of information:

A. Personal Information

Name

Email address

Shipping address

Phone number (if provided at checkout or in messaging)

Payment-related details (processed securely through GoDaddy’s Pay Link system)


B. Photos & Customization Details

For customized products, you may upload or send:

Pet photos

Names, dates, and personalization text

Special instructions for your order


These files are stored for production purposes only and deleted once the order is fulfilled unless otherwise required for business records.

C. Payment Information

Payments are processed securely through GoDaddy Pay Link.

We do not store full credit card numbers, banking information, or payment card details.

Pay Link processes payments through secure third-party systems, and funds are deposited into our US Bank business account.


D. Communication Information

When you contact us via:

Website forms

Microsoft 365 email

Social media


We may store your messages, attachments, and correspondence for customer service and documentation.

E. Automatically Collected Data

GoDaddy may automatically collect:

IP address

Browser type

Device information

Cookies or tracking data for performance and analytics


This is standard for most websites and helps improve the browsing experience.


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2. How We Use Your Information

We use your information to:

Process and fulfill orders

Create and personalize custom products

Communicate regarding orders, updates, or questions

Respond to customer service inquiries

Send optional marketing or promotional emails (only with your consent)

Improve website performance and product offerings

Maintain business records for legal and accounting purposes


We do NOT sell or share your personal information with third-party advertisers.


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3. How We Store & Protect Your Information

Data is stored using GoDaddy’s secure platform and tools.

Emails and attachments sent to our Microsoft 365 business email are protected under Microsoft’s security standards.

Payment data is processed through GoDaddy Pay Link, which uses industry-standard encryption and secure payment processing.

We restrict access to customer information to business-related needs only.

We retain necessary information (such as order records) for legal and tax purposes.



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4. Sharing of Information

We may share your information only in the following situations:

Service Providers: Payment processors (GoDaddy Pay Link) that handle secure transactions.

Shipping Carriers: To print labels, deliver orders, and provide tracking.

Legal Requirements: If required to comply with law enforcement, fraud investigation, or legal obligations.


We do not sell or rent your information.


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5. Customer Photos & Custom Artwork

When you submit a pet photo or design request:

Photos are used solely to create your custom product.

We may store them temporarily for production accuracy.

We will not use customer photos for marketing unless we receive explicit written permission.

You may request deletion of your photo files at any time after your order is completed.



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6. Email Communication

Your email may be used to:

Send order confirmations and updates

Request additional details about your design

Deliver digital proofs (if applicable)

Provide customer support


You may opt out of marketing emails at any time.


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7. Cookies & Tracking

Our website may use cookies for:

Website performance

Visitor analytics

Basic functionality such as cart saving


You may adjust your browser settings to disable cookies, but parts of the site may not function correctly.


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8. Children's Privacy

Our website is not intended for children under the age of 13.
We do not knowingly collect personal information from minors.


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9. Your Rights

Depending on your location, you may request:

Access to the information we have stored

Correction of inaccurate information

Deletion of your personal data (when legally permitted)

To opt out of marketing communications


To make a request, email us at:
support@bruceapproved.com (or your preferred email)


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10. Changes to This Privacy Policy

We may update this Privacy Policy as needed.
Any updates will be posted on this page with a revised “Last Updated” date.


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11. Contact Information

If you have questions about this Privacy Policy or your information, contact us at:

📧 support@bruceapproved.com
📍 Based in the United States
🌐 bruceapproved.com